In Delhi, entrepreneur Akash Oberoi (Amit Sadh) is facing the heat from his investors about his ‘Pro-Take Down’ mixed martial arts (MMA) venture which is flopping in India. Frustrated, Akash talks with his father Mr. Oberoi (Parikshit Sahni), who tells him his MMA venture needs a desi rustic Indian wrestler who will pound foreign fighters to dust. He points him towards Sultan in Haryana’s Rewari, whom he had seen wrestling before and winning several championships.

Akash leaves for Rewari and finds Sultan (Salman Khan) working in the Jal Nigam (State Water Board) now, an overweight, depressed-looking man who impresses Akash by lifting a tractor but who outright refuses Akash’s offer and tells him he’s stopped fighting. Akash meets Govind, Sultan’s best friend, who tells him the reason is Sultan’s love story – with Aarfa (Anushka Sharma). The movie moves into a flashback.

Eight years ago, while kite-running through Rewari, Sultan, who runs a small dish TV business, bangs into Aarfa and hits her, thinking a man is wearing her scooter helmet and driving. Aarfa, who’s a wrestler training at her father Barkat’s Jaanbaaz Akhaara (gym), beats up Sultan – who promptly falls in love with her. Sultan’s grandmother encourages him to tell Aarfa while his father disapproves. But Sultan, who follows Aarfa into a wedding and sings to her, confesses his love to Aarfa who tells him in English he’d be called a ‘cit-guy’. Sultan thinks this is a compliment – till Govind tells him it means “shit guy.”